5.07.2006

Some Good Points

Believe it or not, this leads into a discussion of geo-solar efforts, and it's well worth the read over at Theory of Power:

This is perhaps the scariest thing that I have seen in recent memory: “My Super Sweet 16” on cable network MTV. The reality show chronicles the 16th birthday parties of American teenagers. Even in the ‘80s, I’m not sure that people actually exclaimed “it’s supposed to be all about me!” the way one recent birthday-girl did on the show. This show, unwittingly but unerringly, documents the conspicuous-consumption attitude of today’s youth, facilitated by both pop-culture marketing and their credit-happy parents. One girl was actually picked up from her comparatively-dumpy suburban condo in a stretch Range Rover and dropped off at the red carpet to her $30,000 birthday party. We—and by that I mean humanity—are so screwed.

From my not-far-removed vantage point, this seems pretty pathetic. While conspicuous consumption may be de rigueur among the young and hip, it strikes me as falling short. If American youth—and their parents—really want to distinguish themselves, they should consider conspicuous simplicity. Elegance—not the elegance that has been spun by the media-marketing establishment, but the original notion of elegance: seemingly effortless beauty in form, proportion, or design