Juan Cole Pegs It on Difference Between Mainstream Media and Blogs
Here:
Matthew Haughey says he won't read our blogs if we use the term "mainstream media" (a.k.a. MSM).Thank you, Juan.
A news flash for Matt: We don't care.We don't care if you read our web logs.
The difference, Matt, is that we are independent actors, not part of a small set of multi-billion dollar corporations. The difference is that we are not under the constraints of making a 15% profit. The difference is that we are a distributed information system, whereas MSM is like a set of stand-alone mainframes. The difference is that we can say what we damn well please.
If we were the mainstream media (perhaps better thought of as corporate media), we would care if you threatened to stop reading us. Because although we might be professional news people, we would have the misfortune to be working for corporations that are mainly be about making money.We would be ordered to try to avoid saying anything too controversial (and I don't mean "Crossfire" controversial), because we would be calculating what would bring in 15% profits per annum on our operating capital. Would hours and hours of television "reportage" and discussion of Michael Jackson or of Terri Schiavo or Scott Peterson (remember?) bring in viewers and advertising dollars? Then that is what we would be giving the public. Bread and circuses.Would giving airtime to Iraq, where we Americans have 138,000 troops and are spending $300 billion that we don't have, be too depressing to bring in the audience and advertising and the 15% profit? Then we would dump it in favor of bread and circuses.
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