Coca Cola's New C2 "Thrilling"

I've seen three ads today referring to Coca Cola's new reduced carb drink as "thrilling" and "stimulating."

You know, soda can be many things, including too effervescent, too sweet, too expensive, and too bad for your teeth. But thrilling? Can you imagine how bad your life would have to be to perceive a new soda as thrilling?

I can't, actually, even when the most exciting thing I've done in four days is step on a snake barefoot and work on a tech book proposal. With that, even Larry King seems closer to "thrilling" (with his exclusive array of guests over the age of 70 - and often over 90) than a bottle of overpriced sugar water.