Is Right Wing Radio Slipping in Popularity?

Knight Ridder:

WASHINGTON - When the White House wanted to talk to its political base about a Supreme Court nominee this week, there was no doubt where to go: talk radio.

Vice President Dick Cheney took the administration's case to the Rush Limbaugh and Sean Hannity programs, speaking simultaneously to the normally sympathetic hosts and their audiences of like-minded Republicans.

A decade after Republicans credited Limbaugh with helping them win control of Congress - they called him the Majority Maker - they still look to his conservative-dominated medium for a lopsided communications edge over Democrats. Today, they count on talk radio to rally support for President Bush, attack those who criticize or question him, and stir passions leading into the 2006 midterm congressional elections.

There are signs that the Republicans could be losing some of their overwhelming edge, however. Ratings for Limbaugh and Hannity slipped this spring in some markets. Liberals such as Ed Schultz, Stephanie Miller and Al Franken are carving out their own radio niche. And Democrats argue that they have an edge on the Internet, where explosive growth could dwarf the political impact of radio.