With someone else, I'd just consider it taking advantage of the popularity of a piece of pop culture right now with Brokeback Mountain's incredible popularity (I have not seen it even though I am the child of a cowboy who, at least based on the number of girlfriends he had besides my mother - cough - was NOT gay).
But coming from presidential hopeful Bill Frist, who has proven himself happy to abandon science and common sense to pander to the type of weak-minded Bush-Rove conservative base, it just strikes me as VERY, VERY odd.
From WaPo:
"Don't miss a celebration of southern hospitality," the invite says, "one-of-a-kind music and special friends . . ." though it's unclear who those friends are and what makes them special.
The back of the card shows the cowboy from behind with a red flowered handkerchief sticking out of his right pocket. Wait a minute -- wasn't there something about how this used to be some kind of code in the gay community years ago? A way to signal each other in crowded, noisy bars?
So we checked the GayCityUSA.com's Hanky Codes. Sure enough, there it was in the chart explaining what they mean: red hanky in right pocket. Oh, dear.
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